My Bridal Makeup Artist has given me a unique opportunity to help grow her business by targeting a specific niche in a specific area.  After six months of tracking her site’s visitors and analyzing the data, I am pleased to say that as a result of implementing her geo-marketing strategy, her business has GROWN through her website.

Screenshot of PA Visitors

Target : Brides in South Central Pennsylvania

As you can see from the snapshot taken from Google Analytics, the cluster of visitors centered around the large dot is the region most Pennsylvanian folks call South Central which is our target area.

While my client’s goal is to become THE premier makeup artist in York, PA (the large dot where she has been busy promoting her services), I recommended targeting as much of South Central PA as possible to increase her brand since weddings can be performed just about anywhere from city hall to lavish countryside mansions.

In order to successfully implement her geo-marketing strategy, I created target area throughout South Central PA by selecting the nearest cities where her services could be found in search engines and bridal directories.

• Harrisburg – North
• Lancaster – East
• Baltimore – South
• Gettysburg – West

As a result of selecting these towns, in a sense, I created a “diamond in the rough” with York as the center. By selecting specific keywords for search engines and researching the top 5 bridal directories to list her site in, we began to build her online visibility.

Slowly but surely, much to my client’s satisfaction, she started landing new clients within York as well as outside of York.  After some testing, we discovered what kind of information her visitors were looking for at her website.  With this information in hand, we improved the content of her website as well as her profile in the wedding directories.

2009 Results to Date

We are only 2 months into the new year but preliminary numbers are already in.  Month over month, her website’s traffic has increased by 16 percent from January to February.

The largest group of visitors coming from two major search engines, Google and Yahoo and the second largest group of visitors coming from two bridal directories, Decidio and Wedding Wire.

As a result of this effort, so far this year, she has received at least 10 requests for estimates through her website and booked 3 new clients sight unseen.  I can not stress the importance of the POWER of the Internet to GROW your business so I only hope her growth will speak for itself.

What’s Next?

I am currently designing a new theme for her website using the data and feedback we have received from her clients and visitors to her website.  There appears to be a large demand for her portfolio which will become the centerpiece of her website.  We also discovered a way to increase her referrals so we are working on a strategy for this.